Due to the Non-Disclosure Agreement, the details regarding the project can’t be shared other than what is available in the public domain.
Pramod worked in a hybrid mode as a design intern with the team of Aretto® for 6 months (1 May 2018 to 1 Dec 2018).
About Aretto®:
Aretto® is a kids footwear brand deep-rooted in technology, superior quality, and ultimate comfort.
Aretto® is a kids footwear brand deep-rooted in technology, superior quality, and ultimate comfort.
Design brief:
Designing and developing footwear for children that can grow (the size can increase) with respect to the growing size of the feet.
Designing and developing footwear for children that can grow (the size can increase) with respect to the growing size of the feet.
Design solution:
An innovative sole of the shoe with grooves in it at strategic points to expand with respect to the children's growing feet, with the upper of the shoe knitted in a manner for 360-degree elasticity.
An innovative sole of the shoe with grooves in it at strategic points to expand with respect to the children's growing feet, with the upper of the shoe knitted in a manner for 360-degree elasticity.
Awards and recognitions:
• India Design Mark 2023.
• Global Footwear Award 2022 (Overall Winner).
• India Design Mark 2023.
• Global Footwear Award 2022 (Overall Winner).
IPRs (Intellectual property rights):
Utility patent and design registration has been granted.
Utility patent and design registration has been granted.
Project status:
Soft-launched in April 2022.
Soft-launched in April 2022.
© Aretto®
